Small and Medium Scale Business Marketing Strategies and Ideas free essay sample

Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel Alari Benson, Samuel Oluku, Itong Washington Uwowa, Babema Tonye Amaye with others too numerous to mention. DEDICATION This book is dedicated to God Almighty. COPYRIGHT RESERVED I would be revealing to you in this free article various strategies on how to go about marketing your business to your business area, city, state, country and the world at large. The essence of this, is to fetch you many customers inorder to boost your income. I would be revealing to you also, online business marketing (E marketing) strategies. We will write a custom essay sample on Small and Medium Scale Business Marketing Strategies and Ideas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors. MARKETING PLAN One of the smartest things a small or medium business owner can do for their usiness is to take the time to develop a marketing plan that will set them apart from their competitors. A marketing plan clearly outlines how you will reach your ideal clients by effectively implementing your marketing strategy. You can choose marketing strategies below to make up your marketing plan. 1 MARKETING STRATEGIES AND IDEAS The various strategies and ideas on how to go about marketing your small or medium scale business are therefore explained below; MARKETING MATERIALS 1. Create or update your business cards. 2. Make your business card stand out from the rest. 3. Create or update your brochure fliers and stickers. . Create your website, wordpress or a blogspot. 5. Create a digital version of your broc hure for your website, wordpress or blogspot. IN-PERSON NETWORKING 1. Register and attend a business conference. 2. Introduce yourself to other local business owners. 3. Plan a local business workshop or conference to showcase your product or service. 4. Rent a booth at a trade show and showcase your product. ADVERTISING 1. Advertise on the radio: Many people think it is very expensive to advertise on the radio. I assure you it is definitely not, why not go and take a survey at various Radio Stations. 2. If you have the money you can advertise on a billboard. 3. Use stickers to advertise on your car, or you can give to people to put on their cars. 2 4. Advertise in your local news paper. You can go for a cheap rate; it’s not all that expensive. 5. Advertise on a local TV station. COUPONS AND INCENTIVES Coupon simply means a voucher or ticket entitling the holder to a discount off a particular product. According to www. businessdictionary. com Incentive simple means a monetary gift or bonus given to an employee based on his or her performance, which is thought of as one way to entice the employee to continue delivering positive results. . Start a contest. 2. Create a coupon. 3. Create a buyer reward program by using the created coupon. 4. Give out free gifts mostly towards the end of the year. RELATIONSHIP BUILDING 1. Send out a customer satisfaction survey. 2. Help promote or volunteer your time for charity event. 3. Send birthday sms or holiday sms to your clients. EMPLOYEE B EHAVIOUR 1. Train your staffs on how to welcome, approach and be of a good behaviour to your clients. This will go a long way to bring more clients. 3 OFFICE OR SHOP APPEARANCE The appearance of your office or shop should be arranged well and not in a scattered manner you know what I mean. Your office or business premises should be painted with a very nice colour and should be repainted if the painted is faded or dirtied. SOCIAL MEDIA MARKETING 1. Get started with social media for business. 2. Create a facebook page. 3. Create a twitter account. 4. Create a facebook group. 5. Create a facebook ad (they do charge money). 6. Create account on different online forums, e. g. www. advertise. ng. com, www. nigerianbusinessforums. com, www. gnbo. com. ng, www. nairaland. com, www. naijagreen. com www. hopenigeria. com, www. nairaland. com, www. forumotion. com, www. nigerianbestforum. com, www. ebsitenigera. com, www. allnigeriansites. com, www. newnigerians. com, www. allnigeria. com, www. perfspot. com, www. nigerdeltaforum. com, www. nairasource. com, www. boomdizzle. com, www. veengle. com, www. zimbio. com, www. naijavoice. com, www. vanguardngr. com, www. allnaija. com, www. afroterminal. com, www. naijafinder. com, www. onlinenigeria. com, www. nigerianwebsuccess. com, www. naijaurban. com, www. naijaelites. com, www. naijacyberforum. com, www. habnaija. com, www. gistmania. com All you need do is to create an account†¦. log unto it†¦. go to business forum†¦Ã¢â‚¬ ¦click on it and click on start new topic†¦.. Post about your 4 business†¦.. don’t forget to include your phone number and email. INTERNET MARKETING 1. Create account with www. youtube. com 2. Upload your business video advertisement (The one you give to TV stations): Steps – After creating account with youtube†¦Ã¢â‚¬ ¦. Log unto youtube with your email and password†¦. look around the website you will see upload†¦.. click on it†¦Ã¢â‚¬ ¦a screen will show up asking you to choose a file, go to where you save the video file and click ok†¦.. enter a title†¦Ã¢â‚¬ ¦. after upload is finished you will be given a link†¦.. you can copy and paste the link to your facebook wall, page and group. . Online Business Directory Listings: All you need do is to go to the various online business directories listing 5 websites that I will give to you below, you can find more yourself. Each country has their own. Online business directory listing is an online business website showing different kin ds of businesses, companies, firms (including their various info, addresses, phone numbers, etc). With these an individual can go to this websites to look for a company that can do a specific job for him or her, take the phone number and call or can take your address and locate your office. Online business directory will drive some of its visitors to your business. Note: One of the workers of the websites might contact you inorder to get some info from you before your company, business, firm can be listed in their websites. This is free of charge. The websites are; www. vconnect. com, www. nigerianyellowpages. com, www. onlinebusinessdirectorynigeria. com, www. nigeriangalleria. com, 5 www. lagosdirectoryonline. com, www. mynigeriareview. com, www. nigeriapagesonline. com, www. uknigeriabusinesses. com, www. nigerianbusinesspages. com, www. ngclassified. om, www. naijaonlinemart. com, www. finelib. com. EMAIL MARKETING 1. Have an email list of your clients 2. Start and send a free monthly email newsletter to your emails. CONCLUSION: You can make your marketing plan by choosing any of the various marketing strategies. If you can afford, you can do hire a marketing consultant, public relations professional, internet guru, etc to help you in the given marketing strategies. THE END Thanks for reading, I hope this will go a long way in helping you plan for your Business Marketing. GOD BLESSES YOU Contact me via 08136194354 6

How to Use Dual Prepositions in German

How to Use Dual Prepositions in German Most German prepositions are always  followed by the same case, but dual prepositions (also called two-way or doubtful prepositions) are prepositions that can take either the accusative or dative case. What Are the Dual Prepositions in German? There are nine of these dual  prepositions: anaufhinternebeninà ¼beruntervorzwischen How to Decide Whether A Dual Preposition Is Dative or Accusative? When a dual preposition answers the question where to? (wohin?) or what about? (worà ¼ber?), it takes the accusative case. When answering the question where (wo?), it takes the dative case.   In other words, the accusative prepositions typically refer to an action or movement to another place, whereas the dative prepositions refer to something that is not changing location.   Think about the English phrases he jumps into the water versus he is swimming in the water. The first answers a where to question: Where is he jumping? Into the water. Or in German, in das Wasser  or  ins Wasser. He is changing location by moving from the land into the water. The second phrase represents a where situation. Where is ​he swimming? In the water. In German, in dem Wasser  or  im Wasser. He is swimming inside the body of water and not moving in and out of that one location.   To express the two different situations, English uses two different prepositions:  in  or  into. To express the same idea, German uses one preposition -   in  - followed by either the accusative case (motion) or the dative (location). More About Using the Accusative Case If you want to convey a direction or destination in a sentence, youll need to use the accusative. These sentences will always answer the question where  to/wohin? For example: Die Katze springt auf den Stuhl. |  The cat jumps on(to) the chair.Wohin springt die Katze? Auf den Stuhl. | Where is the cat jumping? On(to) the chair. The accusative case is also used when you can ask what about/worà ¼ber? For example: Sie diskutieren à ¼ber den Film. |  They are discussing  the film.Worà ¼ber diskutieren sie? ÃÅ"ber den Film. | What are they talking about? About the film. More About Using the Dative Case The dative case is used to indicate a stable position or situation. It answers the question where/wo?  For example: Die Katze sitzt auf dem Stuhl. (The cat sits on the chair.) The dative is also used when there is no particular direction or goal intended.  For example: Sie ist die ganze Zeit in der Stadt herumgefahren.|  (She drove around town all day.) Remember that the above rules apply only to dual prepositions. Dative-only prepositions will always remain dative, even if the sentence indicates motion or direction.  Likewise, accusative-only prepositions will always remain accusative, even if no motion is described in the sentence.   Clever Ways to Remember  German Prepositions Arrow verses Blob Some find it easier to remember the accusative-versus-dative rule by thinking of the accusative   letter  A  on its side, representing an arrow ( ) for motion in a specific direction, and the dative letter D  on its side to represent a blob at rest. Of course, how you remember the difference matters little, as long as you have a clear understanding of when a two-way preposition uses the dative or accusative.   Rhyme Time   Use the following rhyme to help  memorize dual-prepositions): An, auf, hinter, neben, in, à ¼ber, unter, vor und zwischenstehen mit dem vierten Fall, wenn man fragen kann â€Å"wohin,†mit dem dritten steh’n sie so,daß man nur fragen kann â€Å"wo.† Translated: At, on, behind, near, in, over, under, before and between Go with the fourth case, when one asks where to The third case is different: With that, you can only ask where. Dual Prepositions and Sample Sentences The following chart lists an example of the dative and accusative cases for several dual prepositions. Preposition Definition Dative Example Accusative Example an at, by, on Der Lehrer steht an der Tafel.The teacher is standing at the blackboard. Der Student schreibt es an die Tafel. The student writes it on the board. auf on, onto Sie sitzt auf dem Stuhl.She is sitting on the chair. Er legt das Papier auf den Tisch.He is putting the paper on the table. hinter behind Das Kind steht hinter dem Baum.The child is standing behind the tree. Die Maus luft hinter die Tr.The mouse runs behind the door. neben beside, near, next to Ich stehe neben der Wand. I stand next to the wall. Ich setzte mich neben ihn. I sat down next to him. in in, into, to Die Socken sind in der Schublade.The socks are in the drawer. Der Junge geht in die Schule.The boy goes to school. ber over (above), about, across Das Bild hngt ber dem Schreibtisch.The picture hangs over the desk. ffne den Regenschirm ber meinen Kopf. Open the umbrella over my head. unter under, below Die Frau schlft unter den Bumen.The woman is sleeping under the trees. Der Hund luft unter die Brcke.The dog runs under the bridge. zwischen between Der Katze stand zwischen mir und dem Stuhl.The cat is between me and the chair. Sie stellte die Katze zwischen mich und den Tisch.She put the cat between me and the table. Test Yourself Answer this question: Is  in der Kirche  dative or accusative? Wo  or  wohin?   If you think that  in der Kirche  is dative and the phrase answers the question  wo?  then you are correct.  In der Kirche  means in (inside) the church, while  in die Kirche  means into the church (wohin?). Now you see yet another reason why you need to know your German genders. Knowing that church is  die Kirche, which changes to  der Kirche  in the dative case, is an essential element in using any preposition, but especially the two-way ones. Now well put the  Kirche  phrases into sentences to further illustrate the point: Akkusativ:  Die Leute gehen in die Kirche.  The people are going into the church.  Dativ:  Die Leute sitzen in der Kirche.  The people are sitting in the church.

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) Assignment

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) - Assignment Example Additionally, Maranhao has won the prestigious Premio Jabuti award in 1999 and had a book – Color of the Word – recognized as the best book of poetry by the Brazilian Academy of Letters. In terms of derived ethos the speaker is able to establish significant ethos within this category through his means of presentation. In this way he holds significant control over his poetic delivery and is able to carry the audiences’ attention throughout. For instance, he often pauses throughout his recitations as a means of creating viewer suspense. In this way it is clear that he is an experienced reader and understands his material deeply. Ultimately, this experienced and deep understanding of the poetry grants him significant terminal ethos. Another prominent aspect of rhetorical criticism is logos. Logos considers forms of reasoning that contribute to the overarching rhetorical message. While poetry is recognized as deriving much of its meaning from eschewing traditionally structured forms of ‘reason,’ there are ways this presentation implements logos effectively. In these regards, Salgado Maranhao will use Latin phrases in his poetry; the speaker will then take a moment to explain these phrases to the audience. This adds credibility to his presentation through the recognition of the deep texture of the poems. In another instance the speaker takes time to explain specific aspects about the poems. For instance, he indicates that one poem is symbolic of man’s position in modern society. Ultimately, his willingness to discuss the underlining meaning of the poems contributes considerably to logos. A final aspect of rhetorical criticism is pathos. Pathos specifically refers to the emotion that is established in the construction of the presentation. The speaker is effective in creating pathos both through his words and his modes of presentation. One of the most prominent means he achieves pathos is through linking his presentation

Summary of Chapter, Pricing Strategy Assignment Example | Topics and Well Written Essays - 500 words - 5

Summary of Chapter, Pricing Strategy - Assignment Example The percentage of profit that company deems fit is added to set the final cost. The cost price strategy becomes viable for product only when defined sale volumes are estimated and met through effective marketing. This is a flawed strategy as it relies on sales volumes and if they are not met, the cost goes up and adversely impacts the performance of the company. It also totally ignores the customers who are increasingly become the major part of business strategy and marketing. Competitor based pricing primarily believes in the price strategy of its main competitor and follows the same regardless of its repercussion on its profitability. This is wrong because each has its own constraints and inputs that need to be considered in the pricing strategy. It becomes fatal when the competitor’s strategy is based on selling the product irrespective of loss. The market-led strategy is best described by setting one’s pricing based on the pricing of its competitors. The pricing is either the same or lowered so that to gain market position. Sometimes, when value addition to the product provides it with unique features, firms can maintain their market position even when the price is raised. This is most prevalent in the contemporary environment of high competition. Glaxo’s Zantac had overtaken SmithKline Beecham’s Tagamet because it had fewer side effects in ulcer treatment. Thus, product pricing also influences customer’s perceived value of the product. Three techniques: tradeoff analysis; experimentation; and economic value to the customer or EVC are used for understanding customers’ perceived value of the products. The tradeoff analysis uses customer’s requirements for a product and adds or removes those properties within the product to make it attractive to the customers. Firms can raise the price despite heavy competition. Experimentation  tests the preferences of customers by placing the same product with varying prices at a different location.  

Amazon(e-commerce site) Essay Example | Topics and Well Written Essays - 1250 words

Amazon(e-commerce site) - Essay Example The question of privacy involves the collection of personal details about individuals as well as their financial details (www.cyber.law.harvard.edu). Customers provide this information for a particular transaction and may not necessarily authorize its transmission to other unauthorized persons. This raises the issue of maintaining the privacy of the data as well as its confidentiality, i.e., not allowing it to be accessed by unauthorized persons. Secure sites could also be compromised in some instances (Feinberg, 2006), so that personal data that is split into units and transmitted across the electronic waves may sill be accessed. The integrity of the data provided is then compromised and the disparate bits of information brought together into a coherent whole can be accessed by unauthorized persons if they gain access to the secure sites. 2. There are three basic sub-categories that can be identified under internal threats: (a) existing employees (b) former employees and (c) employees of third parties.(De Guzman, 2006). Existing employees who have access to confidential information may be of two types (a) malicious – or those employees who have some grudge against the Company and thereby compromise data security to achieve their own ends and (b) accidental – existing employees, who because of their lack of training, or because they fail to follow the correct procedures may engage in acts that compromise the security of data existing on these sites. DeGuzman (2006) has provided several examples of how such data exposure can take place, such as the incident of an employee who accidentally erased a disk containing sensitive information about consumers. Thirdly, compromising of data may also occur through employees of third parties. Since the global environment is becoming more intense and competitive, many companies are resorting to using third parties and outsourcing their functions to these third

Body Language in a Job Interview

Body Language in a Job Interview Communication via body language in a Job Interview Introduction Communication is the process by which a message is a coded and sent and which the receiver decodes once received. Communication takes place among all individuals and living beings constantly throughout our lives whether it be intentional or unintentional. When talking about communication, the most common form of communication is perceived to be someone talking to another but this is incorrect. Research shows that only 7% of our communication takes place in a verbal form while out of the remaining 93%, 55% relates to our body language and the remaining 38% is via paralanguage. This clearly suggests that the non-verbal communication is highly significant and body language plays a key part. The important aspect about body language is that one could communicate a lot through it and still not know what he is communicating and what is being received on the other end Body Language There is an old saying which goes â€Å"His actions speak louder than his words†. In this context it is very true. Our body language affects our communication on a daily basis whether it be in our personal lives or in our professional environment. Our thoughts, feelings and emotions are all portrayed through our body language without us realizing it and it could betray our words too. We may speak out differently but our body language would show out to everyone exactly what we are feeling or thinking. Body language covers a whole wide range of signals. The way we walk, sit and conduct ourselves and the way we gesture our hands and all our facial expressions come under this. Our proximity to others, our contact (eye contact or physical contact) and also the way we dress and appear would communicate a lot to the others about us. Body language in a job interview A job interview is an important aspect of everyone’s lives. It is a moment in life which could be the stepping stone of your success or which pulls you back in life. Naturally, it can be quite demanding and stressful and could easily make anyone very nervous. So the way we handle the job interview is very important. While everyone prepares well for a job interview in the form of what they speak, it could be our body language in the end which decides if we get the job or not. There are many important signals which our body gives out during the interview which the interviewer would be looking out for. Making a good entrance It is easy to state that an interview probably starts even before we go to the interview room. The interviewer could watch us initially trying to get a first impression. First impressions are always important. It goes without saying that you need to be dressed up smartly for the interview and also have the right amount of cologne or perfume on you. The way you dress would speak volumes for you. You should also have confidence about you and try not to project any nerves. Having a good smile as you enter would do a lot of good. Having a steady walk to the interview room by following the person who is leading you instead of trying to lead that person and also having a good handshake would help you tick the right boxes. Your handshake should not be limp but should also not be overly aggressive. It needs to have the right amount of firmness. Facial expressions The facial expressions that one displays is probably as important as any other aspect. Your expressions could betray your true feelings. No matter how well you communicate verbally, your expressions would tell your interviewer if you are nervous or confidant or if you are unsure of any facts. Your eyes would speak volumes for you. This is why it is necessary to look the person in the eye when you speak. Sometimes there could be multiple interviewers. In that case it is advisable to give each interviewer a brief eye contact but by giving it more to the interviewer who asked the question. It is an accepted norm that if you are unable to look a person in the eye while speaking you could be lying. But it is also necessary to not stare too hard into the eyes of the interviewer as it would come out rude. The way your eyebrows raise would tell the interview if you have been caught by surprise or if you do not believe in something. This should be limited. While the interviewers may have a poker face with which they give out nothing, the interviewee should try to avoid it. Displaying the right amount of expressions in the form of smiling would help project the right amount of confidence. Postures The way you sit and walk and the way your hands and legs are placed at the time of the interview are also very important. Sitting with your legs crossed would display boredom while sitting hunched and very closed would make it appear if you are not very interested. It is important to sit up straight and lean slightly forward as this would make it appear that you are interested. Also crossing your hands across your chest would make it appear that you are a very closed person who does not like to share much. Having an open position while displaying your chest and stomach areas is the right way to go. The way you walk is also very important. Try to avoid being hunched and walking slowly with your hands in your pockets and with your eyes fixed on the floor. The right way to project confidence is to look up straight while walking and going about with a good pace with the proper swinging of arms. Gestures The way you move your hands and head while communicating verbally is also important. Unnecessary gestures like rubbing a part of your body or cupping hands over the mouth or having closed fists should be avoided. Gesturing with your hands while communicating is very good as it would show openness and confidence but too much hand movement should be avoided and raising your hands too high should also be avoided. Gesturing with your head by nodding while listening and also smiling is good as it would show the interest. Other gestures like glancing away or staring down or even clearing the throat, tapping fingers and frequently shifting around in the chair should be avoided as the interviewer may misinterpret it as signs of disinterest or nervousness. Departing from the interview An important part of an interview is how you finish it. Everyone generally focuses so much on the interview that they tend to forget that finishing an interview and departing from it is also very important. Even if the interview did not go as well as we would like, it is important to stand and leave with a graceful walk and a smile. If possible try to shake hands of the interview as you leave too. Conclusion Communicating via body language is very important in the job interview. No matter how well prepared we are and how good our verbal communication was, if our body language is not good it could betray all our feelings and all efforts could be in vain. Therefore, preparing our body language to a job interview is just as much as important as preparing our verbal communication http://career-advice.monster.com/job-interview/interview-preparation/body-language-can-make-or-break-a-job-interview-hot-jobs/article.aspx http://www.cimaglobal.com/Thought-leadership/Newsletters/Insight-e-magazine/Insight-2013/Insight-February-2013/Body-language-in-a-job-interview/

Just a Well-mannered Kid :: College Admissions Essays

All of my life I have been known as a well-mannered kid. Sometimes I wonder if there is something wrong with me. Why am I so well-mannered? Recently I heard a song on Pandora.com by a band out of New Zealand. The song lyrics stated very well the position I find myself in. Don't smoke Hate dope Don't laugh at dirty jokes Got a mom And a dad The only ones I ever had And I want to know If I'm coming down with anything And I've got a hero that I'll follow to the end. I often hear people talk about their problems and trouble they have to go through and find that I am not able to relate with them. I have never been offered drugs, never been in trouble with the law. My parents love me and my brothers and sisters. I have always gotten good grades. And I wonder why. Why is it that I am different from so many? It is not because of money or material things; I never had much spending money except what I earned by working with my dad in his business. I never had the newest nicest clothes either. But what I did have were values, morals that my parents taught me. They raised me to know the difference between right and wrong and then to go beyond knowing and do the right thing - something worth more than any amount of money or popular appearance.