Small and Medium Scale Business Marketing Strategies and Ideas free essay sample

Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel Alari Benson, Samuel Oluku, Itong Washington Uwowa, Babema Tonye Amaye with others too numerous to mention. DEDICATION This book is dedicated to God Almighty. COPYRIGHT RESERVED I would be revealing to you in this free article various strategies on how to go about marketing your business to your business area, city, state, country and the world at large. The essence of this, is to fetch you many customers inorder to boost your income. I would be revealing to you also, online business marketing (E marketing) strategies. We will write a custom essay sample on Small and Medium Scale Business Marketing Strategies and Ideas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors. MARKETING PLAN One of the smartest things a small or medium business owner can do for their usiness is to take the time to develop a marketing plan that will set them apart from their competitors. A marketing plan clearly outlines how you will reach your ideal clients by effectively implementing your marketing strategy. You can choose marketing strategies below to make up your marketing plan. 1 MARKETING STRATEGIES AND IDEAS The various strategies and ideas on how to go about marketing your small or medium scale business are therefore explained below; MARKETING MATERIALS 1. Create or update your business cards. 2. Make your business card stand out from the rest. 3. Create or update your brochure fliers and stickers. . Create your website, wordpress or a blogspot. 5. Create a digital version of your broc hure for your website, wordpress or blogspot. IN-PERSON NETWORKING 1. Register and attend a business conference. 2. Introduce yourself to other local business owners. 3. Plan a local business workshop or conference to showcase your product or service. 4. Rent a booth at a trade show and showcase your product. ADVERTISING 1. Advertise on the radio: Many people think it is very expensive to advertise on the radio. I assure you it is definitely not, why not go and take a survey at various Radio Stations. 2. If you have the money you can advertise on a billboard. 3. Use stickers to advertise on your car, or you can give to people to put on their cars. 2 4. Advertise in your local news paper. You can go for a cheap rate; it’s not all that expensive. 5. Advertise on a local TV station. COUPONS AND INCENTIVES Coupon simply means a voucher or ticket entitling the holder to a discount off a particular product. According to www. businessdictionary. com Incentive simple means a monetary gift or bonus given to an employee based on his or her performance, which is thought of as one way to entice the employee to continue delivering positive results. . Start a contest. 2. Create a coupon. 3. Create a buyer reward program by using the created coupon. 4. Give out free gifts mostly towards the end of the year. RELATIONSHIP BUILDING 1. Send out a customer satisfaction survey. 2. Help promote or volunteer your time for charity event. 3. Send birthday sms or holiday sms to your clients. EMPLOYEE B EHAVIOUR 1. Train your staffs on how to welcome, approach and be of a good behaviour to your clients. This will go a long way to bring more clients. 3 OFFICE OR SHOP APPEARANCE The appearance of your office or shop should be arranged well and not in a scattered manner you know what I mean. Your office or business premises should be painted with a very nice colour and should be repainted if the painted is faded or dirtied. SOCIAL MEDIA MARKETING 1. Get started with social media for business. 2. Create a facebook page. 3. Create a twitter account. 4. Create a facebook group. 5. Create a facebook ad (they do charge money). 6. Create account on different online forums, e. g. www. advertise. ng. com, www. nigerianbusinessforums. com, www. gnbo. com. ng, www. nairaland. com, www. naijagreen. com www. hopenigeria. com, www. nairaland. com, www. forumotion. com, www. nigerianbestforum. com, www. ebsitenigera. com, www. allnigeriansites. com, www. newnigerians. com, www. allnigeria. com, www. perfspot. com, www. nigerdeltaforum. com, www. nairasource. com, www. boomdizzle. com, www. veengle. com, www. zimbio. com, www. naijavoice. com, www. vanguardngr. com, www. allnaija. com, www. afroterminal. com, www. naijafinder. com, www. onlinenigeria. com, www. nigerianwebsuccess. com, www. naijaurban. com, www. naijaelites. com, www. naijacyberforum. com, www. habnaija. com, www. gistmania. com All you need do is to create an account†¦. log unto it†¦. go to business forum†¦Ã¢â‚¬ ¦click on it and click on start new topic†¦.. Post about your 4 business†¦.. don’t forget to include your phone number and email. INTERNET MARKETING 1. Create account with www. youtube. com 2. Upload your business video advertisement (The one you give to TV stations): Steps – After creating account with youtube†¦Ã¢â‚¬ ¦. Log unto youtube with your email and password†¦. look around the website you will see upload†¦.. click on it†¦Ã¢â‚¬ ¦a screen will show up asking you to choose a file, go to where you save the video file and click ok†¦.. enter a title†¦Ã¢â‚¬ ¦. after upload is finished you will be given a link†¦.. you can copy and paste the link to your facebook wall, page and group. . Online Business Directory Listings: All you need do is to go to the various online business directories listing 5 websites that I will give to you below, you can find more yourself. Each country has their own. Online business directory listing is an online business website showing different kin ds of businesses, companies, firms (including their various info, addresses, phone numbers, etc). With these an individual can go to this websites to look for a company that can do a specific job for him or her, take the phone number and call or can take your address and locate your office. Online business directory will drive some of its visitors to your business. Note: One of the workers of the websites might contact you inorder to get some info from you before your company, business, firm can be listed in their websites. This is free of charge. The websites are; www. vconnect. com, www. nigerianyellowpages. com, www. onlinebusinessdirectorynigeria. com, www. nigeriangalleria. com, 5 www. lagosdirectoryonline. com, www. mynigeriareview. com, www. nigeriapagesonline. com, www. uknigeriabusinesses. com, www. nigerianbusinesspages. com, www. ngclassified. om, www. naijaonlinemart. com, www. finelib. com. EMAIL MARKETING 1. Have an email list of your clients 2. Start and send a free monthly email newsletter to your emails. CONCLUSION: You can make your marketing plan by choosing any of the various marketing strategies. If you can afford, you can do hire a marketing consultant, public relations professional, internet guru, etc to help you in the given marketing strategies. THE END Thanks for reading, I hope this will go a long way in helping you plan for your Business Marketing. GOD BLESSES YOU Contact me via 08136194354 6

How to Use Dual Prepositions in German

How to Use Dual Prepositions in German Most German prepositions are always  followed by the same case, but dual prepositions (also called two-way or doubtful prepositions) are prepositions that can take either the accusative or dative case. What Are the Dual Prepositions in German? There are nine of these dual  prepositions: anaufhinternebeninà ¼beruntervorzwischen How to Decide Whether A Dual Preposition Is Dative or Accusative? When a dual preposition answers the question where to? (wohin?) or what about? (worà ¼ber?), it takes the accusative case. When answering the question where (wo?), it takes the dative case.   In other words, the accusative prepositions typically refer to an action or movement to another place, whereas the dative prepositions refer to something that is not changing location.   Think about the English phrases he jumps into the water versus he is swimming in the water. The first answers a where to question: Where is he jumping? Into the water. Or in German, in das Wasser  or  ins Wasser. He is changing location by moving from the land into the water. The second phrase represents a where situation. Where is ​he swimming? In the water. In German, in dem Wasser  or  im Wasser. He is swimming inside the body of water and not moving in and out of that one location.   To express the two different situations, English uses two different prepositions:  in  or  into. To express the same idea, German uses one preposition -   in  - followed by either the accusative case (motion) or the dative (location). More About Using the Accusative Case If you want to convey a direction or destination in a sentence, youll need to use the accusative. These sentences will always answer the question where  to/wohin? For example: Die Katze springt auf den Stuhl. |  The cat jumps on(to) the chair.Wohin springt die Katze? Auf den Stuhl. | Where is the cat jumping? On(to) the chair. The accusative case is also used when you can ask what about/worà ¼ber? For example: Sie diskutieren à ¼ber den Film. |  They are discussing  the film.Worà ¼ber diskutieren sie? ÃÅ"ber den Film. | What are they talking about? About the film. More About Using the Dative Case The dative case is used to indicate a stable position or situation. It answers the question where/wo?  For example: Die Katze sitzt auf dem Stuhl. (The cat sits on the chair.) The dative is also used when there is no particular direction or goal intended.  For example: Sie ist die ganze Zeit in der Stadt herumgefahren.|  (She drove around town all day.) Remember that the above rules apply only to dual prepositions. Dative-only prepositions will always remain dative, even if the sentence indicates motion or direction.  Likewise, accusative-only prepositions will always remain accusative, even if no motion is described in the sentence.   Clever Ways to Remember  German Prepositions Arrow verses Blob Some find it easier to remember the accusative-versus-dative rule by thinking of the accusative   letter  A  on its side, representing an arrow ( ) for motion in a specific direction, and the dative letter D  on its side to represent a blob at rest. Of course, how you remember the difference matters little, as long as you have a clear understanding of when a two-way preposition uses the dative or accusative.   Rhyme Time   Use the following rhyme to help  memorize dual-prepositions): An, auf, hinter, neben, in, à ¼ber, unter, vor und zwischenstehen mit dem vierten Fall, wenn man fragen kann â€Å"wohin,†mit dem dritten steh’n sie so,daß man nur fragen kann â€Å"wo.† Translated: At, on, behind, near, in, over, under, before and between Go with the fourth case, when one asks where to The third case is different: With that, you can only ask where. Dual Prepositions and Sample Sentences The following chart lists an example of the dative and accusative cases for several dual prepositions. Preposition Definition Dative Example Accusative Example an at, by, on Der Lehrer steht an der Tafel.The teacher is standing at the blackboard. Der Student schreibt es an die Tafel. The student writes it on the board. auf on, onto Sie sitzt auf dem Stuhl.She is sitting on the chair. Er legt das Papier auf den Tisch.He is putting the paper on the table. hinter behind Das Kind steht hinter dem Baum.The child is standing behind the tree. Die Maus luft hinter die Tr.The mouse runs behind the door. neben beside, near, next to Ich stehe neben der Wand. I stand next to the wall. Ich setzte mich neben ihn. I sat down next to him. in in, into, to Die Socken sind in der Schublade.The socks are in the drawer. Der Junge geht in die Schule.The boy goes to school. ber over (above), about, across Das Bild hngt ber dem Schreibtisch.The picture hangs over the desk. ffne den Regenschirm ber meinen Kopf. Open the umbrella over my head. unter under, below Die Frau schlft unter den Bumen.The woman is sleeping under the trees. Der Hund luft unter die Brcke.The dog runs under the bridge. zwischen between Der Katze stand zwischen mir und dem Stuhl.The cat is between me and the chair. Sie stellte die Katze zwischen mich und den Tisch.She put the cat between me and the table. Test Yourself Answer this question: Is  in der Kirche  dative or accusative? Wo  or  wohin?   If you think that  in der Kirche  is dative and the phrase answers the question  wo?  then you are correct.  In der Kirche  means in (inside) the church, while  in die Kirche  means into the church (wohin?). Now you see yet another reason why you need to know your German genders. Knowing that church is  die Kirche, which changes to  der Kirche  in the dative case, is an essential element in using any preposition, but especially the two-way ones. Now well put the  Kirche  phrases into sentences to further illustrate the point: Akkusativ:  Die Leute gehen in die Kirche.  The people are going into the church.  Dativ:  Die Leute sitzen in der Kirche.  The people are sitting in the church.

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) Assignment

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) - Assignment Example Additionally, Maranhao has won the prestigious Premio Jabuti award in 1999 and had a book – Color of the Word – recognized as the best book of poetry by the Brazilian Academy of Letters. In terms of derived ethos the speaker is able to establish significant ethos within this category through his means of presentation. In this way he holds significant control over his poetic delivery and is able to carry the audiences’ attention throughout. For instance, he often pauses throughout his recitations as a means of creating viewer suspense. In this way it is clear that he is an experienced reader and understands his material deeply. Ultimately, this experienced and deep understanding of the poetry grants him significant terminal ethos. Another prominent aspect of rhetorical criticism is logos. Logos considers forms of reasoning that contribute to the overarching rhetorical message. While poetry is recognized as deriving much of its meaning from eschewing traditionally structured forms of ‘reason,’ there are ways this presentation implements logos effectively. In these regards, Salgado Maranhao will use Latin phrases in his poetry; the speaker will then take a moment to explain these phrases to the audience. This adds credibility to his presentation through the recognition of the deep texture of the poems. In another instance the speaker takes time to explain specific aspects about the poems. For instance, he indicates that one poem is symbolic of man’s position in modern society. Ultimately, his willingness to discuss the underlining meaning of the poems contributes considerably to logos. A final aspect of rhetorical criticism is pathos. Pathos specifically refers to the emotion that is established in the construction of the presentation. The speaker is effective in creating pathos both through his words and his modes of presentation. One of the most prominent means he achieves pathos is through linking his presentation

Summary of Chapter, Pricing Strategy Assignment Example | Topics and Well Written Essays - 500 words - 5

Summary of Chapter, Pricing Strategy - Assignment Example The percentage of profit that company deems fit is added to set the final cost. The cost price strategy becomes viable for product only when defined sale volumes are estimated and met through effective marketing. This is a flawed strategy as it relies on sales volumes and if they are not met, the cost goes up and adversely impacts the performance of the company. It also totally ignores the customers who are increasingly become the major part of business strategy and marketing. Competitor based pricing primarily believes in the price strategy of its main competitor and follows the same regardless of its repercussion on its profitability. This is wrong because each has its own constraints and inputs that need to be considered in the pricing strategy. It becomes fatal when the competitor’s strategy is based on selling the product irrespective of loss. The market-led strategy is best described by setting one’s pricing based on the pricing of its competitors. The pricing is either the same or lowered so that to gain market position. Sometimes, when value addition to the product provides it with unique features, firms can maintain their market position even when the price is raised. This is most prevalent in the contemporary environment of high competition. Glaxo’s Zantac had overtaken SmithKline Beecham’s Tagamet because it had fewer side effects in ulcer treatment. Thus, product pricing also influences customer’s perceived value of the product. Three techniques: tradeoff analysis; experimentation; and economic value to the customer or EVC are used for understanding customers’ perceived value of the products. The tradeoff analysis uses customer’s requirements for a product and adds or removes those properties within the product to make it attractive to the customers. Firms can raise the price despite heavy competition. Experimentation  tests the preferences of customers by placing the same product with varying prices at a different location.  

Amazon(e-commerce site) Essay Example | Topics and Well Written Essays - 1250 words

Amazon(e-commerce site) - Essay Example The question of privacy involves the collection of personal details about individuals as well as their financial details (www.cyber.law.harvard.edu). Customers provide this information for a particular transaction and may not necessarily authorize its transmission to other unauthorized persons. This raises the issue of maintaining the privacy of the data as well as its confidentiality, i.e., not allowing it to be accessed by unauthorized persons. Secure sites could also be compromised in some instances (Feinberg, 2006), so that personal data that is split into units and transmitted across the electronic waves may sill be accessed. The integrity of the data provided is then compromised and the disparate bits of information brought together into a coherent whole can be accessed by unauthorized persons if they gain access to the secure sites. 2. There are three basic sub-categories that can be identified under internal threats: (a) existing employees (b) former employees and (c) employees of third parties.(De Guzman, 2006). Existing employees who have access to confidential information may be of two types (a) malicious – or those employees who have some grudge against the Company and thereby compromise data security to achieve their own ends and (b) accidental – existing employees, who because of their lack of training, or because they fail to follow the correct procedures may engage in acts that compromise the security of data existing on these sites. DeGuzman (2006) has provided several examples of how such data exposure can take place, such as the incident of an employee who accidentally erased a disk containing sensitive information about consumers. Thirdly, compromising of data may also occur through employees of third parties. Since the global environment is becoming more intense and competitive, many companies are resorting to using third parties and outsourcing their functions to these third

Body Language in a Job Interview

Body Language in a Job Interview Communication via body language in a Job Interview Introduction Communication is the process by which a message is a coded and sent and which the receiver decodes once received. Communication takes place among all individuals and living beings constantly throughout our lives whether it be intentional or unintentional. When talking about communication, the most common form of communication is perceived to be someone talking to another but this is incorrect. Research shows that only 7% of our communication takes place in a verbal form while out of the remaining 93%, 55% relates to our body language and the remaining 38% is via paralanguage. This clearly suggests that the non-verbal communication is highly significant and body language plays a key part. The important aspect about body language is that one could communicate a lot through it and still not know what he is communicating and what is being received on the other end Body Language There is an old saying which goes â€Å"His actions speak louder than his words†. In this context it is very true. Our body language affects our communication on a daily basis whether it be in our personal lives or in our professional environment. Our thoughts, feelings and emotions are all portrayed through our body language without us realizing it and it could betray our words too. We may speak out differently but our body language would show out to everyone exactly what we are feeling or thinking. Body language covers a whole wide range of signals. The way we walk, sit and conduct ourselves and the way we gesture our hands and all our facial expressions come under this. Our proximity to others, our contact (eye contact or physical contact) and also the way we dress and appear would communicate a lot to the others about us. Body language in a job interview A job interview is an important aspect of everyone’s lives. It is a moment in life which could be the stepping stone of your success or which pulls you back in life. Naturally, it can be quite demanding and stressful and could easily make anyone very nervous. So the way we handle the job interview is very important. While everyone prepares well for a job interview in the form of what they speak, it could be our body language in the end which decides if we get the job or not. There are many important signals which our body gives out during the interview which the interviewer would be looking out for. Making a good entrance It is easy to state that an interview probably starts even before we go to the interview room. The interviewer could watch us initially trying to get a first impression. First impressions are always important. It goes without saying that you need to be dressed up smartly for the interview and also have the right amount of cologne or perfume on you. The way you dress would speak volumes for you. You should also have confidence about you and try not to project any nerves. Having a good smile as you enter would do a lot of good. Having a steady walk to the interview room by following the person who is leading you instead of trying to lead that person and also having a good handshake would help you tick the right boxes. Your handshake should not be limp but should also not be overly aggressive. It needs to have the right amount of firmness. Facial expressions The facial expressions that one displays is probably as important as any other aspect. Your expressions could betray your true feelings. No matter how well you communicate verbally, your expressions would tell your interviewer if you are nervous or confidant or if you are unsure of any facts. Your eyes would speak volumes for you. This is why it is necessary to look the person in the eye when you speak. Sometimes there could be multiple interviewers. In that case it is advisable to give each interviewer a brief eye contact but by giving it more to the interviewer who asked the question. It is an accepted norm that if you are unable to look a person in the eye while speaking you could be lying. But it is also necessary to not stare too hard into the eyes of the interviewer as it would come out rude. The way your eyebrows raise would tell the interview if you have been caught by surprise or if you do not believe in something. This should be limited. While the interviewers may have a poker face with which they give out nothing, the interviewee should try to avoid it. Displaying the right amount of expressions in the form of smiling would help project the right amount of confidence. Postures The way you sit and walk and the way your hands and legs are placed at the time of the interview are also very important. Sitting with your legs crossed would display boredom while sitting hunched and very closed would make it appear if you are not very interested. It is important to sit up straight and lean slightly forward as this would make it appear that you are interested. Also crossing your hands across your chest would make it appear that you are a very closed person who does not like to share much. Having an open position while displaying your chest and stomach areas is the right way to go. The way you walk is also very important. Try to avoid being hunched and walking slowly with your hands in your pockets and with your eyes fixed on the floor. The right way to project confidence is to look up straight while walking and going about with a good pace with the proper swinging of arms. Gestures The way you move your hands and head while communicating verbally is also important. Unnecessary gestures like rubbing a part of your body or cupping hands over the mouth or having closed fists should be avoided. Gesturing with your hands while communicating is very good as it would show openness and confidence but too much hand movement should be avoided and raising your hands too high should also be avoided. Gesturing with your head by nodding while listening and also smiling is good as it would show the interest. Other gestures like glancing away or staring down or even clearing the throat, tapping fingers and frequently shifting around in the chair should be avoided as the interviewer may misinterpret it as signs of disinterest or nervousness. Departing from the interview An important part of an interview is how you finish it. Everyone generally focuses so much on the interview that they tend to forget that finishing an interview and departing from it is also very important. Even if the interview did not go as well as we would like, it is important to stand and leave with a graceful walk and a smile. If possible try to shake hands of the interview as you leave too. Conclusion Communicating via body language is very important in the job interview. No matter how well prepared we are and how good our verbal communication was, if our body language is not good it could betray all our feelings and all efforts could be in vain. Therefore, preparing our body language to a job interview is just as much as important as preparing our verbal communication http://career-advice.monster.com/job-interview/interview-preparation/body-language-can-make-or-break-a-job-interview-hot-jobs/article.aspx http://www.cimaglobal.com/Thought-leadership/Newsletters/Insight-e-magazine/Insight-2013/Insight-February-2013/Body-language-in-a-job-interview/

Just a Well-mannered Kid :: College Admissions Essays

All of my life I have been known as a well-mannered kid. Sometimes I wonder if there is something wrong with me. Why am I so well-mannered? Recently I heard a song on Pandora.com by a band out of New Zealand. The song lyrics stated very well the position I find myself in. Don't smoke Hate dope Don't laugh at dirty jokes Got a mom And a dad The only ones I ever had And I want to know If I'm coming down with anything And I've got a hero that I'll follow to the end. I often hear people talk about their problems and trouble they have to go through and find that I am not able to relate with them. I have never been offered drugs, never been in trouble with the law. My parents love me and my brothers and sisters. I have always gotten good grades. And I wonder why. Why is it that I am different from so many? It is not because of money or material things; I never had much spending money except what I earned by working with my dad in his business. I never had the newest nicest clothes either. But what I did have were values, morals that my parents taught me. They raised me to know the difference between right and wrong and then to go beyond knowing and do the right thing - something worth more than any amount of money or popular appearance.

Curriculum and Material Development

THE TEACHING PROCESS The focus here is on the teaching practices that occur within a program, how these can be characterized, and how quality teaching can be achieved and maintained. a. Teaching Model and Principles This book has emphasized the curriculum as a network of interacting system involving teacher, learners, materials, school, administrator, and curriculum planners, and choices ay one level affect other elements in the system. Thus the choice of a particular curriculum philosophy or ideology implies a particular model of teaching.Roberts (1998, 103) compares two teaching models implicit in many language program: the operative model and the problem problem-solving model: ? Operative is model the teacher is restricted to meeting the requirements of a centralized system, such as the delivery of a textbook as planned, to a set timescale. Such as limited role, limited to that of curriculum transmission, implies training objectives based of mastery of a set of competencies determ ined by the centralized syllabus. ? Problem solver is model a decentralized curriculum gives teachers greater autonomy in making educational decisions.A diversified teacher to able to diagnose problems and adapt materials and design original learning activities. The former can viewed as a teaching model compatible with a mechanistic model of organization design and the latter to the organic model. In language teaching programs, teaching models are often based on particular methods or approaches. For example: †¢ The communicative approach : the focus of teaching is authentic communication; extensive use is made of pair and group activities that involve negotiation of meaning and information sharing.Fluency is a priority. †¢ The cooperative learning model : students work in cooperative learning situations and are encouraged to work together on common task and to coordinate their efforts to complete task. Rewards system in group †¢ The process approach : In writing class es, student take part in activities that develop their understanding of writing as a process. †¢ The whole-language approach : Students are taught to read and write naturally, with a focus on real communication, authentic texts and reading and writing for pleasure.Rather than drawing approach or method, the teaching model in a program in a program may be based on a coherent set of participles that reflect how teaching and learning should be approached. This is the teaching philosophy of the program and serves as the basis for decisions about classroom methodology. Articulating a teaching philosophy in this way can help clarify decision relating to choice of classroom activities, materials, and teacher evaluation.In the case of a teaching model that is based on an existing teaching model such as communicative language teaching, the philosophy and principles of the model are accepted as givens : teachers are expected to be familiar with them and to put the principles into practic e. Teacher teaching in different ways. Even thought two teachers work toward identical goals they may choose different ways of getting there. Teachers bring to teaching their own personal beliefs and principles and these help to account for how they teach.Teachers principles are a product of their experience, their training and their beliefs. Bellows are the example of teacher' principles cited by Breen are: †¢ selectively focus on the form of the language †¢ selectively focus on vocabulary or meaning †¢ enable the learners to use the language †¢ address learners' mental-processing capacities †¢ make the new language familiar and manageable †¢ monitor learner progress and provide feedback †¢ facilitate learner responsibility †¢ manage the lesson and the group b. Maintaining Good Teaching Quality teaching can't simply be assumed to happen.It results from an active, ongoing effort on the part of teachers and administrators to ensure that good te aching practices are being maintained. This involved the establishment of shared commitment to quality teaching and the selection of appropriate measures to bring it about. The following are strategies that address this issue. 1. Monitoring Information needs to be collected regularly on all aspects of the program to find out how teacher are teaching the course, what is working well or proving difficult and what issues teachers need to resolve.Monitoring can take place through formal and informal mechanism such as group meetings, written reports, classroom visit, and student’s evaluations. 2. Observation Regular observation of teachers by other teachers or supervisors can provide positive feedback on teaching as well as help identify areas that might need attention. Observation may, but need not, involve evaluation. Peer observation can also be used to enable teachers to share approaches and teaching strategies. This might include information on how students complete a learnin g activity or the type and frequency or questions the teacher uses.Teacher can also make use of self observation to see what it tells them about their teaching. 3. Identification and resolution of problems Timely identification of problems in a program is essential to ensure that small problems do not develop into bigger ones. Good communication systems can help ensure that problems are brought to the attention of teachers or supervisors for timely resolutions. 4. Shared planning Teachers often work in isolation and do not always have the opportunities to benefit from the collective expertise of their colleagues.One way to avoid this is to build on opportunities for collaborative planning, as when teachers work together in pairs or groups on course planning, material development and lesson planning. During the process of planning, potential problems can often be identified and resolved. 5. Documentation and sharing of good practices A great deal of excellent teaching goes on in scho ols, but much of it is known only to individual teachers or supervisors. Teachers should be encouraged to report on their positive teaching experiences.For example, teacher might write short case accounts of a successful course they taught and share them with other teachers or post them in the Internet. They could write short articles for an in-house newsletter or teacher' magazine. Classes can be video-recorded to provide input to workshops or teaching-training sessions. Meetings or â€Å"mini-conferences† can be arranged in which teachers report on classroom innovations or other activities they wish to share with colleagues. 6. Self-study of the program Self-study involves a study of a program's practices and values as part of the process of self-evaluation and review.It is part of the process of demonstrating a commitment to quality and to long-term goals and professional development. A self-study should be undertaken every three to five years and involves teachers, admini strator, and students in a process of examining all aspect of a schools' operations (Kelly 1988) self-study involves a study of a program's practices and values as part of the process of self-evaluation and review. It is part of the process of demonstrating a commitment to quality and to long-term goals and professional development.A self-study should be undertaken every three to five years and involves teachers, administrator, and students in a process of examining all aspect of a schools' operations (Kelly 1988). c. Evaluating Teaching If a program seeks to provide quality teaching, it is essential that teachers’ performance be regularly reviewed. An appraisal system may have several different purposes: †¢ To reward teachers for good performance †¢ To help identify needs for further training †¢ To reinforce the need for continuous staff development †¢ To help improve teaching †¢ To provide a basis contract renewal and promotion To demonstrate an int erest in teachers’ performance and development The purpose of the appraisal will determine the type of appraisal that is carried out. 1. Developing the appraisal system An appraisal system is likely to have greater credibility if it represents both teachers and administrators views. It should therefore be produced collaboratively and represent all point of view. However, any appraisal system needs to recognize that there is no single correct way conduct of teaching. Teacher have different styles of teaching, and two teachers may conduct their classes very differently yet both be excellent teachers.Therefore, criteria for the complexity of teaching as well as the fact that it is a uniquely individual activity. In language teaching, there are no universally accepted criteria for assessing teacher effectiveness and several different kind of appraisal approaches are used. Criteria are generally established on an institutional basis, drawing on general principles for teacher effec tiveness and factors specific to the type of program in which the teacher work. Murdoch (1997) contains a questionnaire designed to the perceived qualities and competencies of good English teacher, and organized according to three areas. .The focus of appraisal Although appraisal usually involves observation of a teacher teaching one or more classes, the focus of appraisal may include a number of other aspects of a teacher’s work, such as: a. Lesson plans b. Teacher-made classroom materials c. Course outlines and handouts d. Class assignments e. Participation in profession development activities 3. Conducting the appraisal A teaching appraisal may be carried out by a supervisor, a colleague, the teacher himself or herself, or students. Appraisal by a supervisor: supervisor often assume the role of appraiser, though many teacher find that they prefer appraisal to be carried by someone other than a supervisor.The presence of a supervisor in the classroom may inhibit the teacher from performing to his or her best. In addition, if the supervisor is largely an administrator rather than a classroom teacher, he or she may not have a good understanding of the classroom situation, resulting in misperceptions about different aspect of the lesson. In order to provide some consistency to appraisals, checklists are often used. Appraisal by a colleague: peer appraisal is generally less threatening for a teacher than appraisal by a colleague and may result in more constructive feedback. A colleague will often have a better understanding of the difficulties a teacher faces and perhaps be able to suggest useful easy of addressing them. †¢Self-appraisal : teacher themselves are often in a good position to assess their own teacher and self-appraisal is perhaps the threatening form of teacher assessment. Self-appraisal may take a variety of forms : o Lesson reports : The teacher may use structured descriptions of a lesson whit an evaluation of each component. Teaching journal : The teacher keep a regular journal about his or her class, and describe and reflect on different aspects of planning and teaching the course. o Audio/video recording : The teacher may record a number of lesson of his or her class or arrange to have someone else record them, review the recordings, and comment on the strengths or weaknesses of the lesson. o Student appraisal : Student are in a good position to assess the effectiveness of teaching, although the extent to which they are able to do so depends on the type of feedback instrument they are given.Although students often critical, they usually have a good sense of whether a teacher prepares his or her lesson, teacher relevant content, provides lesson that are engaging, relevant and at an appropriate level of difficulty. 4. THE LEARNING PROCESS Learning is not the mirror image of teaching. The extent to which teaching achieves its goals will also dependent on how successfully learners have been considered in the plan ning and delivery process. The following factors may affect how successfully a course is received by learners. .Understanding of the course Understanding of the course very important to ensure the learners understanding to the goals of the course, the reason for the way it is organized and taught, and the approaches to learning they will be encouraged to take. b. View of learning Learners enter a course with their own views of teaching and learning and these may not be identical to those of their teachers. Al Corso and Kalantzis (1985) found that teacher rates the usefulness of ommunicative activities highly, whereas their learners tended to favor more traditional activities such as grammar exercises, copying written material, memorizing, and drill work. Course may assume a variety of different learner roles, such as:†¢ Manager of his or her own learning †¢ Independent learner †¢ Need analyst †¢ Collaborator and team member †¢ Peer tutor c. Learning Style Le arning styles may be an important factor in the success of teaching and may not necessarily reflect those that teachers recommended. In a study of the learning style, Willing found four different learner types such as: Concrete learners These learners preferred learning by games, picture, films and video, taking in pairs, learning through the use of cassettes, and going on excursions †¢ Analytical learners These learners liked studying grammar, studying English books, studying alone, finding their own mistakes, having problems to work on, and learning through reading newspapers †¢ Communicative learnersThis group liked to learn by observing and listening to native speakers, taking to friends in English, watching TV in English, learning English words by hearing them and learning by conversations Authority-oriented learners These students liked the teacher to explain everything, writing everything in a notebook, having their own textbook, learning to read, studying grammar, and learning English words by seeing them d. Motivation Beside of learning style, motivations also important to find out what the learner’s motivations are for taking the course. e. Support Support mechanism provided for learners are another component of course delivery. These include the kinds of feedback learners will get about their learning and opportunities that are provided for faster or slower learners.CONCLUSION In this paper we are discussed about â€Å"providing for effective teaching† which have four factors, which are: ? Institutional factors Institutional factor has correlation about the institution organizational, institutional quality, good internal communication between administrator and the teacher also professional teacher and opportunities for developing teacher's ability. ? Teacher factors Teacher factor discuss about teacher' skill and qualification, the aspect for supporting teacher to do their responsibility. ? Teaching factorsTeaching process is the way to monitoring process teaching-learning based on the model and principle which chosen by its institution, than maintenance when found the error process and also evaluating teaching. ? Learners factors The last factor to achieve quality teaching is learner factor. Learner factor is the way to know what the learner need, how to choose the appropriate learning style, giving motivation and also support to the pupils REFERENCE Jack C. Richards. 2001. Curriculum Development in Language Teaching. Cambridge University Press

British constitutional principle Essays

British constitutional principle Essays British constitutional principle Essay British constitutional principle Essay British constitutional principle of judicial independence Convention tracking its statutory origin and was enacted in 1701, Act of Settlement. The Act formally recognized the independence of the judiciary, the main content, secure the right to use qualification subject to good behaviour , the removal of the judge (an address of both houses of parliament), and also the establishment of an appropriate mechanism.Convention in doing so given a set of legislative handle reiterated that the cornerstone of the separation of powers, judicial independence doctrine important pillar one. Doctrine and Its Interpretation Of The Multi-Faceted The theory of the independence of the judiciary, the doctrine of separation of powers, an integral part of the American political doctrine, in order to maintain the judiciary, legislature and executive branches (three branches of government) in addition to the government in decision-making and business.The main object of the theory and the philosophy behind it is to prevent a fall into the hands of any department of the government there is no accountability, and absolute power. In practice, although the judge is expected not to interfere with the governments business, it is not the worlds most influential common law jurisdiction, the United States, where the Supreme Court has the power to blow down the legislation is unconstitutional (Marbury v Madison) and illegal destruction of the power and sovereignty of the legislative Council.The Executive Executive power is vested in the Cabinet of Ministers is appointed by the Yang di-Pertu an Agong. The Yang di-Pertuan Agong of the appointment of the Prime Minister for the first time, members of the House of Representatives, presided over the cabinet. Prime number on whose behalf the members of the House of Representatives by the Minister of his judgment is likely to get the confidence of the majority of members that house. Yang di-Pertuan Agong of State to appoint other ministers between members of any parliament building.The Cabinet collective responsibility to Parliament. The Legislature The legislative powers conferred by the Constitution of Malaysia in Parliament State Legislative Assemblies. Parliament has been defined as Article 44 of the Constitution By Yang di-Pertuan Agong, that the two houses which name the Dewan Negara (Senata) and the Dewan Rakyat (House of Representatives). The Senate elected and appointed members. Elect two representatives per country to the senate. Yang di-Pertuan Agong appointed members appointed.Members of the House of Representative by 222 electoral term of until the dissolution of Parliament. That unless faster dissolving Parliament should continue for five years from the date of the first meeting. The Judiciary The Judiciary by Part IX of the Constitution. It includes Federal Court, the Court of Appeal and the High Court in Malaya state and other in Sabah and Sarawak. Courts jurisdiction is to control Article 121A of the High Court does not have jurisdiction in any issues related to sharia courts (the courts having jurisdiction over people believe in the religion of Islam).The Federal Court set 121 (2) the right to decide the appeal decision Court of Appeal, the High Court judge, such as the original or contact jurisdiction specified in Article 128 and 130, or other judicial jurisdictions as may be conferred by or under federal law. Article 121 (1B) provides for the establishment of the Court of Appeals has jurisdiction over the appeal against the decision, to determine High Court or its judges and other jud icial jurisdictions, may be granted or under federal law.In addition to the Federal Court, the Court of Appeal and the High Court (the superior courts), and also the lower court under Article 121 (1) the Sessions Courts and the Magistrates Court. THE HOUSE OF LORDS Ironically Chamber The same is true position in the UK, which said that the doctrine has its genesis. For ages, the House of Lords Appeal Court (The House of Lords), the Chief Justice and other law lords sitting in one of the Houses of Parliament on the bench, and presided over the legislation, change it, even if does not participate in the debate, and have enjoyed the exercise voting rights egislation and participate in the process, the executive branch of government and the legislature. In Europe, the judges are free to exercise their powers , revocation does not meet the Treaty of Rome legislation (the statute that gave life to the EEC). The practice continues to this day unabated. Malaysia and Doctrines In a pattern of parliamentary democracy, and its interpretation of the classic, is a sovereign state. This concept also applies in Malaysia has adopted the British parliamentary democracy, the legal framework and many of its style.However, all those who do not understand or accept the practice of parliamentary democracy and the concept of separation of powers, scholars and practitioners in the legal professions views on this issue appear often superficial and embarrassing. For many people, including the Malaysian Bar and his colourful vocal predecessor, the independence of the judiciary environment doctrine of judicial officers, social prison, you can’t play a role, if they shared a cup of tea with the president of the executive authorities.This is wrong. More emotion, or even more disturbing is that they deliberately ignored the independence of the judiciary, its limitations , contradictions inevitably overlap in practice and a violation of the doctrine of the deeper meaning. The indepen dence of the judiciary is not the product of an article of the Constitution, is not ignorant of the group of lawyers, politicians or scholars misunderstood. This is a constitutional convention, such as the method to solve the 1701 support section of the legislation by the smallest.It is a theory, a theory that is given life and meaning through good conduct and good conscience and integrity, such well-known men on Clapham omnibus. It a responsible government responsibility the judiciary included. Evolution of the principle of judicial independence as time goes on in the changing political and legal landscape is different things to different people, but it remains fundamentally about the judge to assume their responsibilities, without having to worry about any oppression external impact.This includes media criticism, criticism of the legal and judicial fraternity and the power of money, political power, otherwise it will hinder a clear and fearless distributive justice in the fear of the fear of the rule of law. Judiciary faces many challenges in this regard, in Malaysia. At least these poor ignorant some members who pose the biggest challenge , and its operation is independent of the doctrine in their day-to-day in violation of it. The poor judicial behaviour is the privilege of the Parliament to deal with.This is not to say that in the bar or the media. The poor judgment of the privileges and obligations of the Court of Appeal, rather than uninformed politically motivated lawyers, retired judges or scholars to usurp the constitutional convention theme. The doctrine of independent thinking, independent of external influences (not simply the other branches of government) , independent of personal bias, political and religious restrictions and the urgent need of the society.Maybe this is for the latter reason, why the embarrassment bars and opposition political parties in Malaysia, they do not take action, and sought to evade a change Christian Judge Lau Bee Lian sitting to hear a controversial and highly sensitive issue, religious heart and religious overtones of the conflict, read law, she will not be able to distance themselves, or so independent and forensic the Allah substance (Malaysian Catholic Herald).Larger than life salaries, judges often intentionally designed to provide them with more than just a simple comfortable life and financial security payment. Its also designed to protect them from the money to money inducements and other commercial considerations , may influence their decisions, their thought processes, the temptation of a judge. External influences other safeguards judicial independence, judicial officers, while on the bench, including protecting them from prosecution, and the qualifications.Sometimes misunderstood, lawyer s and judges proved ground breaking case, in Australia, in 2005, the last protection. Violation Of The Great History Of Our Lives Commitment in the State Court of Appeals judge before chief magistrat e Di-Fingeleton she did the trial of an offense and to imprisonment for a term not promise still sitting justice in Queensland, Australia in the 2005 final protection omissions (immunity from prosecution in office) personnel. Her test and then held on this issue is generally considered to be a purely political movement.Australian High Court to overturn her conviction and order her release from prison is a harsh criticism, the judicial officers of the Queensland judicial system and the process of trial and convicted Fingleton sitting. Criticism of the High Court directed, mainly in the low court judge in the state administrative and justice for their collective failure to understand what is a very basic principles of jurisprudence and constitutional law which, among other things dealing with the independence of the judiciary doctrine in the background, the separation of powers.Greater historical places, such as Australia bagged Gough Whitlam Australian Government to prove breach of t his doctrine in 1975 by Sir Garfield Barwick Justice opposing views. Judge of the Federal High Court sitting in Australia often did not condemn cause adverse impact on the evaluation of the governments political decisions, and in more recent times, the Australian Prime Minister Gillard (Julia Gillard) government encroachment of the Chief Justice of the High Court, she decided to send the processing of refugees in Malaysia can be said to be in breach of Australias human rights obligations.Afternoon, Gillard will seek legislation to overcome the barrier of the sovereign authority of the legislature in the judicial things first reading. Apparently did not understand the background and significance of its deep-seated, of Salleh Abbas swallow things and his dismissal by the Malaysian Bar is a political issue. Also undermine the convention, but with good reason, is not without precedent. Malaysian lawyers and political events, the power of the attack Run, do not understand the doctrine, o r the legality of such action overlap.Informed Public Comment The Risk Of Disease From decisions or influence other judges or members of them and their decisions, an important pillar of the doctrine of separation of powers on the independence of the judiciary into disrepute count of public and professional independence. (Contempt the advice of counsel and with the judges in the past, this is an area of ? only parliamentary or another court properly constituted and open have the right to correct and comment).Ridicule and negative public comments is a form of interference with the independence of the judiciary, the surface as contempt proceedings. This includes unwarranted opinions, judges have a harmless cup of tea with the Prime Minister of the day. Interpolation due to the misconduct of such a statement, or even can’t be ignored, let alone punished. All accounts, both the precedents and no understanding of constitutional law, the Malaysian Bar and vocal embarrass yourself wi th these distant Tea Party is a potential violation of judicial independence advocates.Question 2 Johar borrowed RM6,000 from Yati but Johar was unable to repay the full amount within five months as Johar promised to Yati. After some negotiation between Johar and Yati, Yati agreed to accept RM3,000 from Johar in full settlement of the debt instead of RM6,000. However, after Johar had paid to Yati, he still received a letter from Yati demanding the balance of the loan which amounts of RM3,000. ConsiderationThe agreement is not a valid consideration invalid, one of these categories of agreements unless they are exempted from the rules listed in the same section. Section 2(d) Contact Act 1950 Promised desire, commitment or any other person or to give up to do, or to do or give up to do, or promise to do so, or to do things, such act or abstinence or promise to give up the commitment to be called to consider Can be seen as a bargain, or the price paid by the party, purchase commitments or actions of other consideration.Pledged when the offer or commitment to do or give up to do things, to have to pay the price. The price to be paid may perform a future act or abstinence is an act or abstinence or price. Offer and Acceptance Offer and acceptance analysis is a traditional method to determine whether an agreement exists between the parties contract law. The agreement an offer that certain terms of the contract entered into by a person (the offeror) (the offeree) the offeror wishes no further negotiations.The contract, said to have accepted the offer (the terms of the agreement) by the offeror offeror bargain induced promises or commitments, the performance has been considered to exist. Both the offer and the acceptance formula to determine the moment in the development of the 19th century formed. This contract has been weakened traditional methods of the development of the law of estoppel, misleading conduct and misleading statements and unjust enrichment. Conclusion Johar had negotiated with Yati and make an agreement which Yati agreed to accept RM3,000 from Johar for full settlement instead of RM6,000. Therefore, after Johar had paid RM3,000 to Yati as full settlement, means this scenario had already been settled, Yati shouldn’t had any argument. As the agreement that they had made, Johar should only needed to pay a total amount of RM3,000 to Yati, and Johar had already paid to Yati, so Johar may just ignore the letter that given by Yati.

Turner Surname Meaning and Origin

Turner Surname Meaning and Origin Turner is most commonly an occupational name for one who worked with a lathe to make items of wood, bone, or metal. The name derives from the Old French tornier and Latin Tornarius, meaning lathe. Other possible origins of the Turner surname include: An occupational name for an official in charge of a tournament, from the Old French tornei, meaning a tournament or contest of armed men.A variant of the surname Turnehare, a nickname for a fast runner from the  Middle English turnen, meaning to turn hare, a fast rabbit.An occupational name for a guard in a tower, from the Middle High German turn, meaning tower.A habitational name for someone from any one of various places named Turna, Turno,  Thurn, etc. This origin can be hard to pinpoint to a specific country, meaning individuals with the Turner surname could have come from Poland, Austria, Germany or any number of other countries. Turner is the 49th most popular surname in the United States and the 27th most common surname in England. Surname Origin:  English, Scottish Alternate Surname Spellings:  TOURNIER, TURNEY, DOERNER, DURNER, TARNER, TERNER, TOURNEAU, TURNOR, THURNER, TOURNER, TOURNOR Famous People Sith the Surname TURNER - 18th and 19th century British landscape painterNat Turner - leader of a violent slave rebellion in VirginiaCharles Henry Turner -  pioneering African-American scientist and scholarIke Turner - RB legend; husband of Tina TurnerTed Turner - founder of CNN; philanthropistKathleen Turner - American actressLana Turner - American film actress and pin-up girlJosh Turner - American country music starJohn Turner - 17th Prime Minister of Canada Where Do People With the TURNER Surname Live? Turner is the worlds 900th most common surname, according to surname distribution data from  Forebears. It is most common in various English speaking countries, including New Zealand where it ranks 30th, England (31st), Australia (34th), Isle of Man (34th), Wales (46th) and the United States (48th). WorldNames PublicProfiler  identifies Turner as most prevalent in the Waitomo District of New Zealand, followed by the Otorohanga District. It also identifies the surname as especially common in Tasmania and Western Australia, as well as East Anglia and West Midlands in the United Kingdom. Genealogy Resources for the Surname TURNER 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? 100 Most Common English Surnames with MeaningsLearn how surnames originated in England, and about the four major types of surnames. Includes a list of 100 of the most popular English surnames along with their meanings. Turner Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Turner family crest or coat of arms for the Turner surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   Turner Family Genealogy ForumSearch this popular genealogy forum for the Turner surname to find others who might be researching your ancestors, or post your own Turner query. FamilySearch - TURNER GenealogyAccess over 7 million free historical records and lineage-linked family trees posted for the Turner surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. TURNER Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Turner surname. DistantCousin.com - TURNER Genealogy Family HistoryExplore free databases and genealogy links for the last name Turner. The Turner Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Turner from the website of Genealogy Today. References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Journal 3 and 4 Essay Example | Topics and Well Written Essays - 1000 words

Journal 3 and 4 - Essay Example It was a new finding for me to know that women in Ethiopia are living in patriarchal society, where men are the dominant, as they create all laws and policies in politics and economy. Here, women do not have any role in the society. Instead, most receive the treatment similar to that of women slaves in the past. It was shocking to know that Ethiopian women work more than men do, yet they are paid less. The low income of the Ethiopian women has forced them to get involved in other jobs that include low human standards, such as prostitution, in order to get money to provide the basic needs for themselves and their children. Their suffering does not end by them selling their bodies to men; most Ethiopian women are infected with HIV. These findings make me question the effectiveness of the Ethiopian government. It is disturbing that this government has failed to embrace effective strategies to protect women. Another new concept that I learned from the reading was that there are different kinds of violence women suffer during conflicts. Apart from physical attacks, women suffer violence within the contexts of politics, inequality, rape, family, and peacemakers. Suffering from relatives was a new idea that I did not think of. Some women deliver their own member of family to justice if they are involved in corruption. This idea can be connected to our first reading in our first class, where the report explained the way women would define security, compared to men. To women security is the safety of her children and family and being able to provide all the basic needs for survival, while for men security is all about weapons and guns. Thus, it is painful for a woman to surrender one of her relatives, who is supposed to be under her protection and a part of her responsibility. However, if this member was not surrendered then he can affect her safety and safety of her other family members. Th erefore, women

Marketing Essay Example | Topics and Well Written Essays - 750 words - 46

Marketing - Essay Example 193). In this regard, services marketing need to design strategies that cater specifically to services, as contrasted to products or goods, due to the very nature and characteristics of services. As emphasized, services possess six distinguishing characteristics that make it distinct: its being (1) intangible; (2) inseparable in production and consumption; (3) perishable; (4) heterogeneous; (5) focused on client-based relationships; and (6) emphasis on customer contact (Chater 13: Services, n.d., pp. 193-194). Therefore, marketing practitioners should be able to recognize these characteristics in designing strategies that would cater to the needs and demands of the clientele. The strategies for services are also different from goods or products in terms of the need to consider these characteristics, as well as the ability of service organizations to satisfy the customers’ needs. Thus, a more comprehensive knowledge of the customers’ profile need to be established, in conjunction with the ability of the organization to provide the services that match their needs. Likewise, since services are intangible, it was also learned that the design of strategies would depend on the continuum of intangibility that is exemplified. According, â€Å"knowing where a product lies on this continuum is important in creating marketing strategies for service-dominant products† (Chater 13: Services, n.d., p. 193). Services marketing is therefore more challenging due to the nature of services, as well as the evaluation of the customers on the service quality that was provided. Therefore, the success of service marketing depends on the ability of service pr oviders to meet the customers’ demands and address any weaknesses as a means to achieve defined targets and goals. Essay 2: Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate a news item or an article that discusses the target